One of the most overlooked and undervalued aspects along the analytics value chain is in the “last mile” of value; specifically, how to tell a concise, coherent, and compelling story from the data to drive decisions and actions. While there is ample supply of hard skills and capabilities in many analytics functions; the softer skills of contextualization and storytelling are in much shorter supply. In fact, Forbes had foresaw the emergence of this trends as early as 2016.
“Data are just summaries of thousands of stories – tell a few of those stories to make the data meaningful.” Dan Heath, Duke University Fellow
About the workshop
This 1 Day workshop aims to provide a broad but practical overview of the entire analytics value chain; with a focus on building a compelling narrative to get an audience to care and to act. This includes organizing pivotal messages from data into a story, how a data story in a concise, coherent, and compelling fashions that makes an audience care.
Understand what data analytics is, and the key ingredients for sustainable analytics
Understand the analytics value and the part that Data Storytelling plays in delivering the “last mile” of value
Understand the key principles behind developing and telling a concise, coherent, and compelling story from the data
Gain practical data storyboarding skills through a structured approach in the application through a case exercise
Translate the data storyboard in the case exercise into a presentation deck that tells a concise, coherent, and compelling story.
Who should attend
Analysts or Professionals with Analytics responsibilities who want to go beyond descriptive analyses to inferential and predictive analytics skills
Managers responsible for managing and supervising a team of analysts
All other professionals with a keen interest in developing strong foundations in data analytics
Participants are required to bring their own laptops with MS Excel and Powerpoint (version 2013 or later) to participate in the data exercises
Workshops are delivered virtually through ZOOM
Storytelling vs Data Storytelling
Appreciate the key differences and how to make data storytelling work