
Data Storytelling
One of the most overlooked and undervalued aspects along the analytics value chain is in the “last mile” of value; specifically, how to tell a concise, coherent, and compelling story from the data to drive decisions and actions. While there is ample supply of hard skills and capabilities in many analytics functions; the softer skills of contextualization and storytelling are in much shorter supply. In fact, Forbes had foresaw the emergence of this trends as early as 2016.
​
“Data are just summaries of thousands of stories – tell a few of those stories to make the data meaningful.” Dan Heath, Duke University Fellow

01
About the workshop
This 1 Day workshop aims to provide a broad but practical overview of the entire analytics value chain; with a focus on building a compelling narrative to get an audience to care and to act. This includes organizing pivotal messages from data into a story, how a data story in a concise, coherent, and compelling fashions that makes an audience care.
02
Learning outcomes
-
Understand what data analytics is, and the key ingredients for sustainable analytics
-
Understand the analytics value and the part that Data Storytelling plays in delivering the “last mile” of value
-
Understand the key principles behind developing and telling a concise, coherent, and compelling story from the data
-
Gain practical data storyboarding skills through a structured approach in the application through a case exercise
-
Translate the data storyboard in the case exercise into a presentation deck that tells a concise, coherent, and compelling story.


03
Who should attend
-
Analysts or Professionals with Analytics responsibilities who want to go beyond descriptive analyses to inferential and predictive analytics skills
-
Managers responsible for managing and supervising a team of analysts
-
All other professionals with a keen interest in developing strong foundations in data analytics