BA04 - Data Storytelling

Service Description

One of the most overlooked and undervalued aspects along the analytics value chain is in the “last mile” of value; specifically, how to tell a concise, coherent, and compelling story from the data to drive decisions and actions. While there is ample supply of hard skills and capabilities in many analytics functions; the softer skills of contextualization and storytelling are in much shorter supply. This 1 Day workshop provides an overview of the entire analytics value chain and the role that Data Storytelling plays in in the "last mile" of value . This includes defining the intended outcomes of the data story; how to organize the key messages that would lead to the intended outcomes, finding the right data insights to support each message, designing and delivering the story in the concise, coherent and compelling fashion that makes an audience care. Learning outcomes - Understand the the analytics value chain, how it creates value for organizations and the role that data storytelling plays in it - Build the story line, starting with the end in mind. Identifying the intended outcomes of the story, working backwards to help the audience arrive at the same outcomes - Flesh out the story on a storyboard. Identifying the specific messages along the storyline, identifying the specific data insight that supports the messages. Adjusting the storyboard for pace and details. - Translate the data storyboard in the case exercise into a presentation deck that tells a concise, coherent, and compelling story. Technical Requirements - Students will be required have their own internet accessible laptops with MS Powerpoint(2016 or later) and ZOOM installed; as well as access to google docs

Cancellation Policy

Should any student be unable to attend the workshop for any reason and informs FYT Consulting at least 2 days prior to the commencementof the workshop; they would be scheduled for the next run of the same workshop. If the student is unable to attend and did not inform FYT Consulting, a recorded video of the workshop will be provided in lieu of attendance. No refund will be provided

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