What the numbers show us Look at the chart and the story seems straightforward: Singaporeans eat a lot of chicken — far more than pork, and dramatically more than beef. Consumption has also been trending upward over the decades. Did you know that Singapore consumes an average of 40kg of chicken per person each year? 23 kg of pork per person each year 7 kg of beef per person each year Key insight #1 - Data tells us the "What" and "How much" The chart gives us a clear picture o