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BA04 - Data Storytelling





Learning outcomes

  • Understand the the analytics value chain, how it creates value for organizations and the role that data storytelling plays in it

  • Build the story line, starting with the end in mind. Identifying the intended outcomes of the story, working backwards to help the audience arrive at the same outcomes

  • Flesh out the story on a storyboard. Identifying the specific messages along the storyline, identifying the specific data insight that supports the messages. Adjusting the storyboard for pace and details.

  • Translate the data storyboard in the case exercise into a presentation deck that tells a concise, coherent, and compelling story.


Find out more about the workshop here.



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