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The Most Important Letter in Analytics is "Y"
When people think about analytics, they often imagine complex equations, sophisticated algorithms, or programming languages. But...
2 min read


Why Your $2,000 Golf Club Isn’t Fixing Your Swing—And What That Has to Do with Data Analytics
After a decade-long break, I recently reignited my passion for golf. Like many returning players, I had a rusty swing and a golf set that...
3 min read


🧸 The Toy Company That Outsmarted the Giants — With Data and a Little Mystery
How Pop Mart quietly became a global phenomenon by turning surprise into strategy 🎁 “Wait... Adults are Buying What?” Step into a Pop...
4 min read


The Data Trap You Didn’t See Coming: Sampling Mistakes That Cost You
Photo by Andy on Unsplash 🧠 Part 1 of a 3-Part Learning Series for the Data-Curious Whether you’re building dashboards, doing user...
5 min read


💥 What If We’ve Been Focusing on the Wrong Skills All Along?
Photo by Yujin Lee on Unsplash One of our workshop participants once said to me: "I built the perfect dashboard. It was beautiful. It...
3 min read


More Dominoes Are Falling: Singapore's Evolving Workforce Policies Amid Demographic Shifts
In my previous article, I discussed how Singapore’s ageing population and declining fertility rates have long been warning signs for the...
3 min read


The Paradox of Certification in the Age of AI: Has It Helped or Hindered Talent Matching?
In the wake of the COVID-19 pandemic, the world discovered new ways of working, learning, and adapting to change. Organizations and...
3 min read


Mastering Data Decisions: A Guide to Hypothesis Testing and Statistical Significance
Photo by dlxmedia.hu on Unsplash Imagine you're running an online store and notice a dip in sales. You wonder, “Is this just a random...
4 min read


The Rise of AI: Redefining Work, Not Replacing It
The rapid advancements in Large Language Models (LLMs) and Artificial Intelligence (AI) have shown that in many areas, machines can match...
3 min read


Data Doesn’t Make Decisions – Stories Do: Why Data Storytelling Matters More Than Ever
For years, businesses have been told that data is the key to success. The more data you have, the better your decisions will be. But...
3 min read
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